How To Optimise Your Pay Per Click Advertising Campaigns
This post extends my introduction to Pay Per Click advertising by providing simple tips for optimising your PPC campaigns. So what can you do to improve the performance of PPC advertising? …
How To Write Great SEO-Friendly Content For Your Website
The purpose of writing content for your business website is to be found by potential customers, and to engage them with your words. But being a talented writer doesn’t mean …
Give, And You Will Receive: An Online Marketing Philosophy
“Give, and you will receive” — found in the 6th chapter the New Testament of the Christian Bible, and preached by most religions (in some form). I very much doubt this ideology was conceived …
Long-term “Evergreen” vs Short-term Content
To promote your business or blog you’ll need some form of content. Images, articles, social media posts, podcasts and videos are popular types of content. These are more broadly categorised …
How To Adapt Your Online Business To Fit Its Audience
One of the trickiest aspects of creating a successful online blog, service or other business, is adapting — and realigning it — to what the audience really wants. You might …
Do Bloggers Earn A Lot? Is Blogging A Real Job?
“Blogging? Is that even a real job?”, you ask. There’s a misconception that blogs are merely platforms for outspoken enthusiasts and hobbyists to express themselves. It’s partially true, but not …
Search Engine Optimisation Secrets Exposed — Top SEO Tips
Search Engine Optimisation (SEO) is the key to connecting your business to potential customers without paid advertising. That’s precisely why every business owner wants to understand how it works, and …
Pay Per Click (PPC) Advertising — The Risks & Rewards
Looking to increase the number of visitors to your website? You might consider using Pay Per Click (PPC) advertising — also known as Cost Per Click (CPC). Pay Per Click …
Fundamentals Of Online Business: Traffic, Sales Conversions, Profit
We measure the success of a business by it’s profits. But aside from what it earns, we also want to know its potential to earn. In online business we have …
How Do Websites Earn Money? — Top 5 Methods
If you’re aiming to create a profitable online business then it’s crucial you learn ways of monetising your traffic. You might start out by focusing on one income stream, and …