Are SEO Companies Worth The Investment?
It takes little thought for small businesses to determine that one of the best ways of gaining more online exposure is to climb the Google page rankings through Search Engine …
10 Ways To Improve Your Sales Conversions & Earn More Profit
So you’ve got traffic coming from advertising or SEO. Now it’s about converting those visitors into as many sales as possible. What can you do to improve sales conversions? How …
How To Optimise Your Pay Per Click Advertising Campaigns
This post extends my introduction to Pay Per Click advertising by providing simple tips for optimising your PPC campaigns. So what can you do to improve the performance of PPC advertising? …
How To Write Great SEO-Friendly Content For Your Website
The purpose of writing content for your business website is to be found by potential customers, and to engage them with your words. But being a talented writer doesn’t mean …
Boost Your Website Traffic When It Plateaus
One of the challenges in running a website is hitting what I refer to as the “saturation point” of its traffic. The saturation point, as I define it, is when …
Give, And You Will Receive: An Online Marketing Philosophy
“Give, and you will receive” — found in the 6th chapter the New Testament of the Christian Bible, and preached by most religions (in some form). I very much doubt this ideology was conceived …
Long-term “Evergreen” vs Short-term Content
To promote your business or blog you’ll need some form of content. Images, articles, social media posts, podcasts and videos are popular types of content. These are more broadly categorised …
Will Outsourcing Benefit My Online Business? What Should I Outsource?
Growing an online business requires free time, energy — and specialist expertise. So if you’re finding it difficult to manage your time, maintain high levels of productivity, or achieve your goals, …
How To Adapt Your Online Business To Fit Its Audience
One of the trickiest aspects of creating a successful online blog, service or other business, is adapting — and realigning it — to what the audience really wants. You might …
Do Bloggers Earn A Lot? Is Blogging A Real Job?
“Blogging? Is that even a real job?”, you ask. There’s a misconception that blogs are merely platforms for outspoken enthusiasts and hobbyists to express themselves. It’s partially true, but not …